Forecast for adult mobile content-Smartphone penetration to reach 66% in – Zenith

Today, Newzoo published that the mobile game segment is performing significantly below its original expectations for this year. This revision is a result of our continuous analysis of the H1 financial results of more than public companies, app analytics, and key market developments year-to-date. At the same time, the impressive growth of console and, to a lesser extent, PC gaming, has led us to increase our revenue estimates and forecasts for these segments. You can see the revenue makeup of the market in below and for the coming years here. A more detailed breakdown of the revised growth numbers by region, country, and platform, as well as the long-term impact toward , are included in the latest quarterly update of our Global Games Market Report.

The measured average global IPv4 internet connection speed in the first quarter of was 7. Tinder was the leading iPhone app in the Apple App Store that generated the highest revenue worldiwde according to a survey conducted in Marchgenerating over 39 million U. The number of young Americans watching online videos every day has more than doubled sinceand they watch nearly an hour a day, the survey says. Amateur pink to Forecast for adult mobile content Analytics, the most popular mobile music and video app in the United States as of October was YouTube, with over million monthly users, followed by Apple Music, with only over 52 million monthly users. How Many Cellular Mobile Subscriptions were there in ?

A teens megamix. Will Smartphones Remain Ascendant?

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The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day.

  • In , for the first time, US consumers will spend more time with their mobile devices than they do watching TV.
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But even as smartphones are ascendant, within a few years the average adult may hit the upper limit of how much time he or she is willing to spend with the device. Reliable data in simple displays for presentations and quick decision making. Table of Contents. About This Report.

After years of rapid growth, the average US adult will spend more time on mobile devices in than on TV. Time Spent with Media. United States. Smartphones Remain Ascendant. An updated version of this report is available.

US adults will spend an average of 3 hours, 35 minutes per day on mobile devices in , an annual increase of more than 11 minutes. By , mobile will surpass TV as the medium attracting the most minutes in the US. Nearly all of this additional time spent on mobile devices will come from smartphones, which will account for two-thirds of mobile minutes this year.

Time spent on tablets peaked in and has dropped about a minute since then, to 69 minutes. Even the rate of growth in smartphone minutes is slowing, estimated at 9. Moreover, some web time may be undercounted due to browsers embedded within apps. The leading activity in apps is digital audio, with the average US adult listening to over 50 minutes of audio via mobile apps per day.

Social networking is next, with 40 minutes of app time. The other major categories are mobile video, gaming and messaging. Of these five, gaming is growing most slowly. While web time is projected to decrease, modern web technologies may spur a renaissance—though users may not notice. Tools such as progressive web apps will mimic app functionality and will often reside within apps, while accelerated mobile pages AMP load quickly enough to entice publishers away from native formats.

Although we expect smartphone minutes to continue to increase through , they may hit a plateau soon thereafter. Competing devices, such as smart speakers, smart cars and wearables, are likely to cut into mobile time. There are also early signs of a backlash against the modern reliance on smartphones. Whether or not this will lead to any meaningful reductions in time spent remains unclear, but Apple and especially Google have begun to address it with tools helping users limit mobile time.

Sources Media Gallery. US Users of Each Medium, hrs:mins. App vs. Mobile Web, hrs:mins. Mobile Web, minutes. US Smartphone vs. Interviewed for This Report. Philadelphia Media Network. Average Number of Mobile Websites vs. Total Adults, by Activity, minutes. Mobile Web vs. Yoram Wurmser. Latest Reports. Popular on eMarketer. Latest Forecasts. All rights reserved.

Alternative Lending. Netflix blames subscriber forecast miss on Q2 content. For your safety and privacy, this link has been disabled. In the past year, they are also losing actual minutes to smartphones and other devices. In , for the first time, US consumers will spend more time with their mobile devices than they do watching TV. Facebook says Russian trolls are back for Here's what you're missing out on!

Forecast for adult mobile content. Subscription Packages


The spread of smartphones and other mobile devices is increasing the number of contacts between brands and consumers, by giving consumers new opportunities to connect to media content wherever they are, at any time in the day. Some of these contacts take the form of paid advertising in third-party content, but mobile technology is also enabling broader brand experiences, such as branded content and social media engagement. Western Europe and Asia Pacific continue to lead the world in smartphone ownership.

The country with the highest number of smartphone users will be China, with 1. The US will be third, with million users. Tablet ownership is much less common than smartphone ownership, partly because they are more likely to be shared within households, and partly because consumers in some markets prefer to use larger smartphones instead. Tablets have not caught on at all in China, where we estimate their penetration at just 4. Tablet penetration is even declining in Thailand.

Globally, we estimate tablet penetration at The markets where mobile devices have the highest shares of internet use are geographically diverse. As we have documented in our quarterly Advertising Expenditure Forecasts , the amount of money spent on internet ads going to mobile ads has overtaken the amount spent on desktop ads for the first time this year.

By reaching consumers at the right occasions with tailored messages, brands can guide them through the consumer journey more effectively. Welcome to Zenith. This site uses cookies. Read our policy.