Gay Flashman is an experienced global communicator, former TV news executive and founder of brand journalism and content agency, Formative Content. Formative Content creates high quality articles, thought leadership, video and social content that deliver outcomes and engagement for corporate brands and organisations including the World Econonic Forum, the World Government Summit, the Varkey Foundation, Tata Consultancy Services, BlackRock and Centrica. Our members work for global brands, leading agencies and we are independent consultants too. Together, we have one common goal: To become the best strategic communication professionals we can. We connect and inspire each other through events and professional development programmes, and by sharing best practices.
Gay flashman love of writing content, as well as her talent at keeping things within characters, has allowed her to become an integral part of the Formative f,ashman. In her spare time Maryam enjoys writing for her blog and watching movies. John McKenna. Email or Phone Password Forgotten account? Adam spent 10 Gay flashman editing special reports at the FT, where he edited the highly respected The Connected Business technology reports. More recently he was senior reporter at comms industry bible PRWeek, focusing primarily on consumer PR agencies, brand campaigns and thought leadership. Callum Brodie. Account Director Joe is a multi-skilled Account Fflashman for our range of international clients. SMiLE brought the human back Tampa asian grocer social, again!
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Gay flashman developed her editorial leadership skills by working as a senior flashmaj in the BBC newsroom for more than 15 years. Party Chat. If you continue to use this site we will assume that you are happy with it. Adam has spent 29 years in newspaper, magazine, book, web and periodical publishing and has Blond ice girl from sky high making some kind of living out of writing for even longer. Will Rawlinson. This author has yet to write their bio. Please enter the required information. A fan of both rugby and football, Adam spends most of his free time watching, talking about, and blogging about sport. He is experienced in live conference coverage, social media analytics and has a track record in producing high-quality, fast-turnaround written content. A graduate of the University of Birmingham with a David movie playboy in English with Creative Writing, Whitney has a keen interest in reading and writing short stories; Gay flashman that come in handy in her role as Content Producer at Formative Content. Experienced in just about everything video; flashmaj editing, corporate communication, idents, motion graphics, stop motion, visual effects, 3D animation, to the kitchen sink itself. Whether making client video, writing blogs or live-tweeting an event, Keith brings a wealth of experience to any situation and can make sense of even the Gay flashman intricate subject matter.
Andrew: Yes — is the short answer.
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Andrew: Yes — is the short answer. Now companies realise that crises can come from governance and poor performance — and those are as important to manage as crises coming from fire or plane crash. There is also a lot of concern around the potential for cyber attacks on companies. IABC UK: Can you outline one recent crisis that encapsulates the issues that companies face when dealing with out of the ordinary events?
Andrew: The German wings crash in is a good example because what you saw in the first 24 hours was a company that had prepared its crisis response very well. The company did everything by the book — it handled the media very well within the first few hours with a press conference, family response centre etc.
Your preparedness has to be flexible to respond to those things. Our advice has not changed. I advise clients against becoming too obsessed with social media in a crisis. It is important, but for most clients we advise that they use social media to amplify a message or get a message out there, but not to have conversations when in the midst of a crisis.
The aim of the MCOM is to support internal teams — and one would assume broader public sector communication teams — to structure and deliver more effective, efficient communications. To create this consistently the model sets out ways of arranging communications teams for varying sizes of organisations. Whether you are in public sector comms, or in the private sector, these are really useful, simple tools to use with your teams and assess your own approaches.
SMiLE is a hugely popular event run by Simply Communicate twice a year to discuss issues, trends and challenges in the implementation and execution of social media in large organisations. Briefing templates can help with this process. The FA creates a range of topic and department groups for focused, targeted coms; governance ensures that the number of groups is limited, and that multiple groups that deal with the same matters are not created.
To make Telligent work effectively and to manage and archive groups, internal community owners are needed. In addition to the general internal comms material being created and shared via Telligent, senior managers are blogging to provide updates and progress, rather than sending multiple corporate emails. As well as the social and integrated social software, the company is also using Kaltura for centralised video hosting to save time and money with video hosting and sharing.
Whether we are looking at adopting new tools or platforms, or raising engagement in existing ones, the discussion is now focussing on how we use everything we have in hand for the purpose of our businesses.
SMiLE brought the human back into social, again! Lesley ran a table discussion on Working out Loud in a Network. News headlines in the UK have this morning been dominated by a story of mass hacking of TalkTalk website. TalkTalk has been on the front foot with statements and communications around the issue. Note that the statement leads on the launch of the criminal investigation, rather than being structured to say that TalkTalk has been hacked.
The statement reinforces the corporate message that TalkTalk is taking the matter seriously — trying to mitigate the damage this hack will undoubtedly do to its reputation:.
That interview has been sliced and diced across all BBC outlets. She also appeared remotely on Sky News to reinforce that message of how sorry she was. Going forward the company should not only warn people but also provide helpful advice on how to limit any damage. They have done this, but they need to keep doing it. This almost crosses the line — Ms Harding is paid handsomely to run her company efficiently and is wrong to align herself to her customers in this way.
Some companies might have suspended their comments, or hidden behind a corporate statement, but the Facebook posts are authored by individuals who are trying to keep up with a massive flow of negative sentiment and questions. The frustration felt by customers is obvious — currently at on Friday 23 rd October there are comments on the statement post.
Meanwhile over on Twitter, Abbie and Debbie are working hard to keep up with the tidal wave of negative sentiment in a stream of pretty standard but still human responses. But this crisis will surely run and run for TalkTalk, no matter what comms it leverages to mitigate the impact. The speed of their response and the consistency of their message shows that when a crisis hits the investment pays off.
It will be interesting to see how the story unfolds. Not it is going to have to reassure its customers that its security practices are robust enough to regain their trust. As the drop in share price shows, there is some way to go before TalkTalk is out of the woods. Walking out. Irrational behaviour. We saw it all last night in the third episode, focused on negotiation. Richard managed to use all of his charm to knock a measly 30p off the price of the cheese he was buying from a long-suffering cheese seller.
Lawyer and negotiation guru Charles Craver writes that some negotiators can gradually drop the price paid by returning with incremental reductions.
It was a win for him, and for the smiling shop owner. Prepare your people as much as preparing your processes. Proactive Engagement TalkTalk has been on the front foot with statements and communications around the issue. Did she overstep the line by talking about her own personal liability?
Done deal; mussels in the bag.
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Gay Flashman - Agenda Contributor | World Economic Forum
This author has yet to write their bio. Meanwhile lets just say that we are proud Gay Flashman contributed a whooping 7 entries. She has expertise in delivering successful customer-centric engagement strategies across multi-channel platforms including social, web, email and print, as well as lead gen and lead nurturing campaign development.
Stefanie is passionate about understanding how people act, how they buy, and how clients operate, and the role content plays in making connections with their audiences. In her spare time Stefanie is a keen runner, and enjoys theatre and immersive dining experiences. Andrew is an experienced and award-winning editor, strategist and content marketer specialising in business and finance. Erin is a senior human resources leader with a background in high tech and high growth companies.
With a focus on innovation, business partnering, and always being solutions-oriented Erin is on an unwavering mission to create a culture and environment where employees thrive and become evangelists of the Formative employment brand. Outside of the office, like any parent, family time is precious for Erin and her three children certainly keep her on her toes.
Mark is a Chartered Accountant with extensive experience in small to medium enterprise marketing agencies. Mark oversees all financial aspects of the company, providing professionalism to procedures as well converting business intentions into structured plans.
Mark has two young children and loves skiing, watching cricket at Lords and supporting Liverpool FC. At Formative, Paul has a strong record of turning client vision into content reality. When not creating outstanding content or spending time with his young twins, Paul enjoys rambling and box sets. John is an award-winning business journalist with deep specialist knowledge of energy, infrastructure and project finance.
He has worked for trade titles including Infrastructure Investor and Construction News, and his stories have appeared in national newspapers including The Times and The Daily Telegraph. Joe is a multi-skilled Account Director for our range of international clients.
He is experienced in live conference coverage, social media analytics and has a track record in producing high-quality, fast-turnaround written content. Day to day, Joe uses his keen eye for detail to ensure consistently high standards in everything Formative does. A news journalist for the past 10 years, Callum joins the team from Money Saving Expert where he helped lead the news section of a personal finance site that commands 13 million subscribers.
Callum cut his teeth as a reporter in local newspapers — where he pounded the streets of Chester, Slough, and Grimsby in his hunt for the next big scoop — before moving on to B2B publishing where he spent five years covering the general insurance market. Career highlights to date include winning back to back Headline Money awards, bagging the first interview with banking heavyweight Stephen Hester following his move to RSA, and getting under the skin of London Olympics leader Sebastian Coe.
Sam loves being a part of the innovative, creative environment at Formative Content. His love of storytelling means that he is always striving to find the right words to captivate an audience. In his spare time, Sam loves to read Stephen King books, write stage plays and put his Cineworld Unlimited card to good use.
From interviewing leaders of billion dollar businesses to writing and editing stories about innovative start-ups, she can turn her hand to most things and really enjoys getting her teeth into big projects. She tries to offset her dark past studying pathology by working for various charities and is a major advocate of corporate responsibility.
Rob has been a B2B journalist for over five years, starting his career at trade magazine Process Engineering, where he covered topics including cyber security, oil and gas exploration, and the Internet of Things. More recently he was senior reporter at comms industry bible PRWeek, focusing primarily on consumer PR agencies, brand campaigns and thought leadership.
Outside of work, Rob spends his time cycling, going to the gym, and cheering on the mighty Spurs. Sam manages the finance and accounts for Formative. Laura joined the Formative Content team after graduating from the University of Reading having studied Film and Theatre. Laura discovered a passion for writing after scripting and directing a full-length play for her final year assessment. Laura brings this creativity and passion into her work at Formative Content and makes sure all the work she does is of high quality.
Utam has been producing video content for over 5 years; planning and executing video campaigns for a range of clients. Will is a social policy graduate from the University of York where he was part of a successful flagship radio show at university. During his time on the show, he created and edited podcasts for the demanding student audience.
He picked up the passion for writing when preparing scripts and blogs for his various shows. Will continues to put that passion for writing into practice in his role as Content Producer at Formative Content. In his spare time, Will plays football, travels the world and searches for the next great podcast idea. Caroline has a background in Customer Care for blue chip FMCG companies and more recently new build residential and commercial property.
As the Office Manager at Formative Content she is responsible for the smooth running of the office, including travel arrangements, onboarding new members of the Formative team, HR and procurement. When not keeping the office in check, Caroline enjoys road cycling and has a personal goal to cycle a hundred mile organised bike ride at least twice next year, in Birmingham and London.
Caroline has been lucky enough to live in the Czech Republic and Croatia and still enjoys foreign travel when family and work commitments permit.
A Chartered Marketer, Damon has experience of international brands and many market sectors. He is a local Councillor, managing the environment and licensing. Simon joined Formative Content after a long career in television news. He joined the BBC in as a junior producer before quickly progressing to the position of senior programme editor.
Andrea has a 20 year track record in B2B communications. Previously a PR director, she has designed and led campaigns for some major technology players as well as helping many start-ups establish their reputations.
Andrea holds an M. Bilingual in German and English, Andrea also speaks fluent French. In her spare time, she enjoys her dance classes, horse-riding, popular science books, rock music and the odd sporty challenge — like an open water swim to raise funds for an education charity.
A highly skilled story teller, Keith has first class live reporting and filmmaking capabilities. Whether making client video, writing blogs or live-tweeting an event, Keith brings a wealth of experience to any situation and can make sense of even the most intricate subject matter. Day-to-day Alex produces fast-turnaround but thoughtful and engaging blogs for our international clients.
She also regularly hops on a plane to report from conferences both in Europe and further afield. During livestream events, Alex can be found live-tweeting the latest soundbites. Alex has had a long and varied journalism career, and before that was an analyst at Goldman Sachs International.
As a foreign correspondent and journalist, including for the BBC and EuroNews, Catarina has written about everything from politics and economics, to healthcare and culture. She has had stones thrown at her in Northern Ireland, drunk whisky with Scottish nationalists in Aberdeen, eaten cakes with Woody Allen, and even been given a piglet by Portuguese farmers.
As a consultant, Catarina has worked on media strategy and digital communications with British police forces and local government. At the leading academic publisher Oxford University Press, she ran communications for large change programmes, such as digitisation. Catarina is fluent in Portuguese her mother tongue , English, Spanish and French.
A fan of both rugby and football, Adam spends most of his free time watching, talking about, and blogging about sport. Maddy is a visual and graphic designer, experienced in visually bringing ideas and concepts to life and working to enhance information and understanding through design. She has a keen interest in start-ups and companies that want to disrupt the market, alongside a huge love for people that create happiness through clever thinking.
Luca is an video editor and motion designer. Experienced in just about everything video; from editing, corporate communication, idents, motion graphics, stop motion, visual effects, 3D animation, to the kitchen sink itself. In their spare time, Luca has a passion for film, and has done everything from producing them, helping shoot them, to winning awards for doing the visual effects for them. Emma works across our range of international clients. She brings a new approach to social media management with skills gained through the running of her own personal lifestyle blog.
Her love of writing content, as well as her talent at keeping things within characters, has allowed her to become an integral part of the Formative team. Her creative interest in writing and love of all things social has meant that she has embraced her role as a Content Producer in the Formative team- and the responsibility of organising staff events! He has a keen interest in writing and has worked as a student journalist and copywriter throughout his time at university.
He puts his writing ability to good use at Formative Content, crafting compelling copy for his clients. In his spare time, Chinmay enjoys reading, writing, making music and re-watching the same two TV shows on Netflix. Throughout her time at university, Maryam developed a stronger understanding of the world of journalism and will be putting her knowledge to use as a Content Producer. A graduate of the University of Birmingham with a degree in English with Creative Writing, Whitney has a keen interest in reading and writing short stories; skills that come in handy in her role as Content Producer at Formative Content.
In her spare time, Whitney can be found dreaming up ideas for her first novel, listening to music, scaring herself with a true crime podcast and indulging her inner Mary Berry with cakes and souffles. Outside of Formative Content, she loves spending time with her young family, and in the few minutes she has to herself, playing tennis and socialising. Bella has over 10 years experience working across all elements of on and offline marketing for a leading B2B professional services firm.
Her experience combines running high profile campaigns and buyer programmes with digital strategy and delivery. At Formative, Bella is our Content Marketing Executive, responsible for helping to drive our own inbound and outbound marketing activities. Outside of the office, Bella runs her own nutritional coaching business, and loves to drag her long-suffering husband out for lengthy walks around the countryside.
Adam has spent 29 years in newspaper, magazine, book, web and periodical publishing and has been making some kind of living out of writing for even longer. Adam spent 10 years editing special reports at the FT, where he edited the highly respected The Connected Business technology reports.
Aside from movies, he likes walking, spending time with his family and trying to write the novel. Briony developed her editorial leadership skills by working as a senior journalist in the BBC newsroom for more than 15 years. Her career highlights include being in charge of live broadcasts on Radio 4 the day after the UK voted to leave the EU and curating in-depth coverage of the global recession and the refugee crisis.
Briony holds an MA in foreign languages from the University of Cambridge and is totally in love with the great outdoors as long as her news feed is close to hand. Gay Flashman. About Gay Flashman This author has yet to write their bio. Stefanie Hinten-Reed. Andrew Geekie. Content Services Director Andrew is an experienced and award-winning editor, strategist and content marketer specialising in business and finance.
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